Oakland Magazine | The Importance of the Pop-Up Pathway
The Tacos Oscar dream started back in 2014 with a plancha, a stack of tortillas, and a gamble. A friend had offered Oscar Michel a chance to cook tacos at a recording studio opening in West Oakland, and Michel agreed. Illegal? Sure. An opportunity? Absolutely.
“I went in completely blindly,” Michel said. “I just started making tacos, and people started to line up and poured money into the tip jar.”
He made $700 in tips that first night, along with a new-found confidence that he could potentially pull off a food business. That party sparked what would become four years of Michel popping up with tacos all over the East Bay at places like Starline Social Club, Ordinaire, and in front of Cole Coffee in Rockridge.