7x7 | Project Mentor launches to support next gen women leaders in the Bay Area
One of the biggest pieces of professional advice women get when entering a new career is to find a mentor—a female leader who can help you navigate the field. But that's often much easier said than done. How do you go about finding the right person—someone you admire and who's willing to go out of her way to guide a newbie?
To make that process easier, San Francisco women Adrienne Arieff and Lauri Levenfeld have joined forces to launch Project Mentor today (which also happens to be International Women's Day) as a way to help women grow professionally and become leaders by connecting them with mentors. The program is focusing specifically on ladies in creative fields, an area particularly lacking female leadership (shockingly, women control 80 percent of consumer spending yet only 3 percent of creative directors are female).