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Eater | Oakland’s Oldest Kosher Bakery Bounces Back With a New Owner

Eater | Oakland’s Oldest Kosher Bakery Bounces Back With a New Owner

Grand Bakery, the beloved Oakland institution that served kosher baked goods for nearly 60 years in the Grand Lake neighborhood, closed late last year when its former owner, Bob Jaffe, retired. Now, it’s got a new life, and a new owner: Sam Tobis, a 27 year old UC Berkeley grad. While Tobis won’t be re-opening the physical storefront immediately, due to rent increases and required renovations, he has every intention of bringing the spirit of the brand back to life.

After a few months preparing, he’s officially launched the next era of Grand Bakery as a fully wholesale operation, distributing customer favorites around the Bay Area. And he has set a lofty goal: to further the bakery’s engagement with the Jewish community, while at the same time, spreading the love for kosher baked goods to those who may think it’s off limits for them. “Jewish food is under-enjoyed and underappreciated in mass,” says Tobis.

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